A rapid-build, investor-facing website paving the way towards PureGym’s successful IPO
PureGym boasts more members than any other gym chain in the UK, hitting the one-million-member milestone before any competitor even came close. But when the company approached us to enhance their digital communications, they had a different milestone in sight. One that required them to successfully engage an audience more concerned with making a profit than breaking a sweat…
Substantial increase in user engagement for £44 Billion leading technology company.
As a leading technology communications company, Vodafone is building an inclusive, sustainable digital society. The business is on a journey to fully embrace a digital-first mentality when it comes to their corporate and IR communications and a complete transformation of their IR Website was the first step to meet their goal.
The Challenge
Delivering a new and improved IR website to meet the needs of a growing IR audience and to change perception on the business.
Historically, the Vodafone IR website was lean and heavily focused on news, facts and figures. The new site needed to take visitors on a journey, positioning Vodafone as a purpose-driven company and highlighting its ESG credentials to a wider audience, and more effectively across digital channels.
Furthermore, given investors have the perception that Vodafone is a UK focused mobile-only operator, it was important to show that the company is a converged leader in Europe, a data and payments leader in Africa and global leader in IoT.
The Solution
Award-winning IR website and enhanced digital communications, with rich media and multi-format resources.
The new website, launched in late July 2020 is a testament to Vodafone’s high standards when it comes to digital communications. Purpose is the foundation that connects all sections, contacts and documents are easily accessible and animations and infographics make the content more engaging and interactive.
The new website is rich with imagery, video and audio content, with live webcasting also available. A mix of pre-recorded and live videos allows Vodafone to keep a direct contact with the broader IR community despite current social distancing restrictions and to do it safely.
Whilst previously most of the content was only available as PDF reports and presentations, resources are now online and multi-format so audiences can easily access these from wherever they are.
The Outcome
Substantial increase in user engagement
The enhanced and expanded IR website is the first of a series of digital improvements for Vodafone this year and the project was awarded "Most Effective Use of Digital Communications" at the IR Society Best Practice Awards.
By gaining an in-depth understanding of Vodafone’s diverse audience groups we were able to create a new website which revolves around purpose and updates audience perception from the mobile-only Vodafone of ten years ago to the Vodafone of today—a converged leader in Europe, a data and payments leader in Africa and global leader in IoT.
The site experienced tangible user engagement improvements on its key sections, celebrating
Thanks to IDX™, the new Vodafone site is excellent and truly best-in-class. It adds huge value to all our IR communications.