A rapid-build, investor-facing website paving the way towards PureGym’s successful IPO
PureGym boasts more members than any other gym chain in the UK, hitting the one-million-member milestone before any competitor even came close. But when the company approached us to enhance their digital communications, they had a different milestone in sight. One that required them to successfully engage an audience more concerned with making a profit than breaking a sweat…
A rapid-build, investor-facing website paving the way towards PureGym’s successful IPO
PureGym boasts more members than any other gym chain in the UK, hitting the one-million-member milestone before any competitor even came close. But when the company approached us to enhance their digital communications, they had a different milestone in sight. One that required them to successfully engage an audience more concerned with making a profit than breaking a sweat…
The Challenge
Delivering a site that would engage, excite and inform potential investors – all within two weeks
Within this ambitious timeline, IDX™ and Connect.ID were tasked with delivering a complete end-to-end, best-in-class solution, one that included:
- A strategy for content that spoke to numerous investor audiences, from institutional to private sector investors.
- A branded experience perfectly aligned with the consumer-facing PureGym site.
- A platform that could handle eye-catching headline news, deep-dive financial reporting and easy-to-use IR tools in equal measure.
The Solution
Utilizing our customizable components library and atomized design framework to build a successful new site with the utmost speed.
Our modular, enterprise-grade infrastructure is as economic as it is scalable and secure.
- Integrated technologies from some of the world’s leading companies meant PureGym knew they’d be getting best-in-class, straight out-of-the-box.
- The new site’s scalability meant PureGym could add important new content and alert investors to that content, as and when their journey towards an IPO developed – never having to worry about drops in speed or security, even as traffic peaked.
Our atomized design framework results in rapid deployment of on-brand, fit-for-purpose web pages.
- Our team were able to supply a PureGym style guide that ensured branding, fonts, logos and other assets were aligned with the PureGym visual language.
- This style guide was then seamlessly applied to ‘plug and play’, customizable components, meaning that the varied content that an Investor audience is looking for – from press releases and leadership bios to financial calendars and live-streamed presentation – could be housed on a cohesive site that was unmistakable ‘PureGym’.
- The fact that no ground-up development was needed meant that the tight turnaround times could be achieved without sacrificing quality.
The Outcome
Successfully surpassing four key goals – while ensuring that rapid deployment and cost-effectiveness never compromised the technical capabilities or content standards.
Building a company website that engages institutional and private-sector investors.
Intuitive navigation between top-level brand-building and in-depth information kept the site accessible and easy-to-use for all.
Maintaining the voice, look and message of the consumer-facing site.
Visitors to the site already familiar with PureGym’s highly successful consumer-facing branding would have felt instantly at home, thanks to the style guide employed across each and every component.
Using a turnkey approach that PureGym’s own content team could manage, completely hassle-free.
Through our Connect.ID Manager, PureGym had complete mastery of the site and its content from the moment it went live.
Delivering a complete investor website in two weeks.
An achievement that speaks for itself, made possible by the flexible, efficient capabilities of the Connect.ID platform.