A rapid-build, investor-facing website paving the way towards PureGym’s successful IPO
PureGym boasts more members than any other gym chain in the UK, hitting the one-million-member milestone before any competitor even came close. But when the company approached us to enhance their digital communications, they had a different milestone in sight. One that required them to successfully engage an audience more concerned with making a profit than breaking a sweat…
A best-in-class, unified recruitment site for Ocado,the world’s leading online grocery technology company.
The Ocado Group has been at the forefront of the grocery e-commerce world for fifteen years. But to continue bringing the brightest and best solutions and services to market, it’s essential for them to attract the brightest and best people across the board.
And that’s where Connect.ID, and its efficient, effective tools for branding, build and conversion, came into play.
The Challenge
Delivering a site that excites and informs a diverse range of potential hires, inspiring them to apply for a role
From warehouse pickers and packers, to delivery drivers, to advanced software engineers: Ocado’s success is built on a workforce where every varied role is equally essential.
As such, their recruitment process had spiraled out into platforms that were often competing with and contradicting one another. Our task was to bring them together to provide:
- One straightforward application process in place of numerous complex processes.
- One inexpensive solution in place of fee-heavy agency recruitment.
- One universally appealing expression of the brand in place of underwhelming, inconsistent messaging.
Our site paid for itself within three weeks of going live. Having a modern, stable and professional site has seen a natural recruitment increase, saving us money on agency recruitment as a result.
The Solution
Creating a bold but accessible, cohesive but flexible hub from which to run successful recruitment efforts
We designed, built and deployed a site for Ocado Jobs that fulfilled every criterion, by drawing on the unique capabilities of the Connect.ID platform and intelligence suite:
- Secure and scalable, cloud-hosted infrastructure.
- Rapidly-deployed, beautifully designed components.
- Seamless continuity from legacy recruitment channels.
We collaborated with Ocado from initial engagement to post-go-live operations to ensure a stress-free, enduring upgrade on their previous recruitment channels:
- We designed a bespoke recruitment logo and created a library of inspirational images depicting the everyday lives of Ocado employees.
- We customized core Connect.ID modules and created additional modules to better bring the Ocado world to life.
- We built new navigation, search and filter functions so that visitors could find the right information quickly and easily.
We did all of this in just three months, thanks to our atomized development framework – a crucial requirement for the project given the hundreds of job roles Ocado needed filling from day one.
Working with Ocado’s Head of Brand, we designed a new recruitment site logo and shot a bespoke library of imagery depicting a wide range of day to day functions within the Ocado operation. We customised core Connect.ID modules and created additional modules as required.
Navigation was needed which could respond to the varying information needs of applicants for the diverse range of roles on offer, and so we built a bespoke filter and search bar enabling visitors to find their way quickly and easily to those of the site relevant to their search.
We deployed the new, unified recruitment site for Ocado just 3 months after being briefed, notwithstanding the occurrence of the Christmas holiday period and a short delay requested by Ocado themselves.
The new site not only supports the full operational needs of modern Enterprise recruitment, but also imparts an informative and inspiring sense of the brand, the company and the wide ranging opportunities and benefits available to employees choosing Ocado over other possible employers.
The Outcome
Successfully surpassing three key goals – effectively, efficiently and with tangible return on investment
Supporting enterprise recruitment across multiple channels
- A centralized hub that allows recruitment managers to review applicants from a single portal.
- A 9% drop in bounce rate compared to previous recruitment sites.
Inspiring applicants with an on-brand portrayal of Ocado working life
- A 54% increase in traffic to the ‘Working here’ page, validating the importance we placed on highlighting Ocado’s culture and benefits.
- An increase in average session duration to over 3 minutes, an impressive indicator of engagement.
Leaping ahead in the competition to attract the best applicants
- 289,604 page views within the first two months of going live
- 24% of homepage traffic utilized the Search and Apply functions
- 68,000+ Search and Apply page views in the same period